Dataset Examples

Use datasets to explore the data, visualize trends, and calculate any metric you need in minutes.

Choose a dataset to create

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Choose your own adventure by selecting a topic from the list below! 🏔
You'll build the activities and assemble the dataset needed to explore this topic.

Company Level Metrics

• Total Revenue Per Month
• Total Page Views
• Total Sign Ups - Coming Soon
• Monthly Active Users
• Unique Visitors
• Revenue by First-time vs Recurring Purchasers

Conversion Funnel

• Visitor to Sale Conversion
• Retention Rate - Coming Soon
• Repurchase Rate
• Time Between Purchases
• Subscription Duration

Website

General

• Unique Visitors
• Bounce Rate
• Session to Sale Conversion
• Visitor to Sale Conversion
• Checkout Flow Conversion

Web Optimization

• Impact of Num. Products Viewed on Conversion - Coming Soon
• Impact of Num. Page Views on Conversion - Coming Soon
• Impact of Time Since Last Visit on Conversion - Coming Soon
• Impact of Referring Domain on Conversion

Product Behavior

User Behavior

• Num. Searches to Reach Relevant Result - Coming Soon
• Time to Complete Onboarding - Coming Soon
• Monthly Active Users

Product Optimization

• Impact of Num. App Sessions on Subscriptions - Coming Soon
• Impact of Num. Tickets on Subscription - Coming Soon
• Impact of Viewing Documentation on Completing Onboarding - Coming Soon

Email

Overview

• Num. of Emails to Unsubscribe - Coming Soon
• Email Attribution (Num. Sales from Emails) - Coming Soon
• Frequency of Emails
• Email to Sale Conversion Rate - Coming Soon

Email Optimization

• Email Open to Web Visit Conversion
• Impact of Email Type on Unsubscribe

Marketing

Overview

• Total Visits by Ad Source
• Bounce Rate by Ad Source
• Unique Ad Sources per Customer (Media Mix)
• Number of Engaged Ads per Customer
• Frequency of Engagement with Ads - Coming Soon

Marketing Optimization

• First Touch Attribution
• Last Touch Attribution
• Conversion Rate by Ad Source

Customer Support

General Metrics

• Frequency of Support Tickets
• FAQ Pages Viewed Before Submitting Tickets - Coming Soon

Support Experience Optimization

• Impact of Num. Tickets on Subscription - Coming Soon
• Tickets that Led to Churn

Sales

Overview

• Length of Sales Cycle
• Lead to Win Conversion
• Num. of Sales Meetings Before Sale

Sales Optimization

• Lead to Win Conversion by Lead Source - Coming Soon
• Impact of Phone Call of Sales - Coming Soon
• Length of Sales Cycle by Contract Size
• Impact of Order Value on Repurchase Rate

Generic Calculations

• Count of Total ____
• Revenue from ____
• Time Between __ and __
• Conversion Between __ and __
• Likelihood to ____ again

Don't see a topic you like? Send us your idea at [email protected] or chat with us directly and we can help you create a dataset.

Still have questions?

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💬 Chat us from within Narrator

💌 Email us at [email protected]

🗓 Or schedule a 15 minute meeting with our data team