User Funnel (2-Step)

Objective:

Calculate user conversion rate between two steps in a funnel.

Questions Answered:

• What is the user conversion rate between two steps in a funnel?
• How many unique users have done the first activity in your funnel vs the conversion activity (the second activity)? What is the conversion rate?
• How has this conversion rate changed over time?
• What does unique-user volume of both activities in your funnel look like over time?
• How do we account for the time-lag between the first and second steps of your funnel?

Activities Required:

• 1 activity representing a funnel start (ex. Added Product to Cart)
• 1 activity representing a funnel end (ex. Completed Checkout)

See it in action for yourself here!