User Funnel (2-Step)
Objective:
Calculate user conversion rate between two steps in a funnel.
Questions Answered:
- What is the user conversion rate between two steps in a funnel?
- How many unique users have done the first activity in your funnel vs the conversion activity (the second activity)? What is the conversion rate?
- How has this conversion rate changed over time?
- What does unique-user volume of both activities in your funnel look like over time?
- How do we account for the time-lag between the first and second steps of your funnel?
Activities Required:
- 1 activity representing a funnel start (ex. Added Product to Cart)
- 1 activity representing a funnel end (ex. Completed Checkout)
See it in action for yourself here!
Updated about 2 years ago