Unique Ad Sources per Customer (Media Mix)
Q: How many unique ad sources do customers engage with before purchasing? Are they influenced by multiple sources?
Part 1: Build the activities you need
Every dataset is built by assembling activities. If you don't already have activities built, you'll need to create them before you assemble your dataset.
Activities Needed
- Started Session (example SQL)
- Completed Order (example SQL)
Similar Activities You Can Use
- Started App Session (example SQL)
- Signed Up (example SQL)
- Closed Deal (example SQL)
- Started Subscription (example SQL)
TIP: Browse Example Transformations from each data source.
How to Create an Activity
👉 If you already have these activities you need you can skip to Part 2
Note: source
and source_id
have been replaced by anonymous_customer_id
since this was recorded. Learn more.
What's in this video?
- 0:00 Intro
- 1:04 Create a New Transformation
- 1:29 Define the SQL
- 2:50 Specify the Columns in SQL
- 6:22 Save, Validate, and Push to Production
- 7:13 Update the Activity Details
- 8:30 Monitor its Processing
- 8:40 Use the Activity in Dataset
Need more info? Check out the Activity Transformation Docs or email us at [email protected].
You created your first activity in Narrator. Keep up the good work! 👏
Part 2: Assemble the dataset
Let's use those activities to start building your dataset!
You did it!
Congrats!! You created your first dataset with Narrator. 🎉
BONUS: What can I do with my dataset?
References from the Video
- Slice and dice your data by a customer attribute
- Swap activities and answer similar questions
- Download the data as a csv and do your magic
- Sync to gsheet and collaborate with your team
- Materialize it and put it in your BI tool
Need Help?
Our data team is here to help! Here are a couple ways to get in touch...
💬 Chat us from within Narrator
💌 Email us at [email protected]
🗓 Or schedule a 15 minute meeting with our data team
Updated almost 3 years ago
Continue exploring other datasets or move ahead to fully set up your data system.