Transformations by Activity
Browse the library of example activity transformations
Web/Product Interactions
web
- Started Session (Google Analytics 4, Mixpanel, Snowplow, Segment)
- Viewed Page (Google Analytics 4, Segment, Snowplow)
- Viewed Product (Google Analytics 4, Mixpanel, Segment)
- Started Checkout (Shopify)
- Viewed Cart (Mixpanel)
product and ux
Sales + Purchases
meetings and calls
- Started Call (Salesforce)
- Scheduled Meeting (Calendly)
- Cancelled Meeting (Calendly)
- Completed Call (Salesforce)
- Attended Meeting (Calendly)
- Re-scheduled Meeting (Calendly)
conversions
- Closed Opportunity (Salesforce)
- Submitted Lead (Salesforce, Pardot)
- Opportunity Created (Salesforce)
- Signed Up (Internal DB)
- Completed Order (Shopify)
other
- Cancelled Order (Shopify)
- Delivered Product (Shopify)
- Received Contract (Salesforce)
- Returned Product (Shopify)
- Shipped Product (Shopify)
- Received Referral (Internal DB)
Emails
- Received Email (Klaviyo, Iterable, Mandrill, Pardot, Postmark)
- Opened Email (Klaviyo, Iterable, Mandrill, Sendgrid, Pardot, Postmark)
- Clicked Email (Iterable, Mandrill, Sendgrid, Pardot)
- Unsubscribed Email (Iterable, Pardot)
- Bounced Email (Iterable, Pardot, Postmark)
Payments
- Completed Order (Shopify)
- Purchased Product (Shopify)
- Received Invoice (Stripe, Xero)
- Paid Invoice (Stripe, Xero)
- Made Payment (Xero)
Subscriptions
- Started Subscription (Stripe)
- Ended Subscription (Stripe)
- Cancelled Subscription (Stripe)
- Paid Invoice (Stripe, Xero)
- Made Payment (Xero)
Customer Satisfaction
- Submitted Ticket (Zendesk)
- Rated Support Experience (Zendesk)
- Added Product Review (Internal DB)
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Updated over 3 years ago
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