Received Email

An email was delivered to the user


Postmark webhooks the data to you EL system. They only give you a tag for the data so make sure you set the tag.

Type: Activity Transformation

SELECT
    e.message_id AS activity_id,
    e.delivered_at AS ts,


    NULL AS anonymous_customer_id,
    e.recipient AS customer,


    'received_email' AS activity,


    e."tag" AS feature_1,
    NULL AS feature_2,
    NULL AS feature_3,


    NULL AS revenue_impact,
    NULL AS link

FROM postmark.events e 
where e.record_type = 'Delivery'

Opened Email

An email was opened

Type: Activity Transformation

SELECT
    e.message_id || e.received_at AS activity_id,
    e.received_at::TIMESTAMPTZ::TIMESTAMP AS ts,


    NULL AS anonymous_customer_id,
    e.recipient AS customer,


    'opened_email' AS activity,


    e."tag" AS feature_1,
    JSON_EXTRACT_PATH_TEXT(e.client, 'Name') AS feature_2,
    e.read_seconds AS feature_3,


    NULL AS revenue_impact,
    NULL AS link

FROM postmark.events e 
where e.record_type = 'Open'



Bounced Email

An email was bounced

Type: Activity Transformation

SELECT
    e._id AS activity_id,
    e.bounced_at::TIMESTAMPTZ::TIMESTAMP AS ts,


    NULL AS anonymous_customer_id,
    e.email AS customer,


    'bounced_email' AS activity,


    e."tag" AS feature_1,
    e.description AS feature_2,
    e.subject AS feature_3,


    NULL AS revenue_impact,
    NULL AS link

FROM postmark.events e 
where e.record_type = 'Bounce'



Clicked Email

An email was Clicked

Type: Activity Transformation

SELECT
    e._id AS activity_id,
    e.recieved_at::TIMESTAMPTZ::TIMESTAMP AS ts,


    NULL AS anonymous_customer_id,
    e.email AS customer,


    'bounced_email' AS activity,


    e.platform AS feature_1,
    NULL AS feature_2,
    NULL AS feature_3,


    NULL AS revenue_impact,
    e.original_link AS link

FROM postmark.events e 
where e.record_type = 'Cick'

Tips:



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