Promo Analysis for Acquisition

Objective:

Analyze the effectiveness of a selected promotion for the goal of understanding whether you should continue or end the promotion.

Questions Answered:

• Has this promotion effectively targeted new customers?
• How much do customers acquired by this promotion spend with us on average?
• How often do customers acquired by this promotion purchase with us on average?

Activities Required:

• 1 activity representing a completed order with a feature representing the discount code applied to the order

See it in action for yourself here!