A/B Test Evaluation for Conversion Rates

Objective:

Evaluate the results of an A/B test for a conversion rate and monitor the experiment while it’s in-flight.

Questions Answered:

• Which of 2 treatments performed better in terms of conversion rates, and is that impact statistically significant?
• What is the traffic split between the control and variation?

Activities Required:

• 1 Experiment Assigned activity with features: Experiment Name + Treatment Name
• 1 Conversion Event activity

See it in action for yourself here!