Subscriber Summary and Tenure

Objective:

• Understand how long our customers stay subscribed to our company/services on average

Questions Answered:

• How long do customers stay with our company?
• What is the median tenure of our subscribers when we segment by a selected customer feature?
• When are our subscribers most likely to cancel their subscription?
• How has subscriber tenure been changing over time?

Activities Required:

• 1 activity representing a subscription starting
• 1 activity representing a subscription ending

See it in action for yourself here!