Best Product for Growth of Customer Base

Objective:

Analyze the reach and retention rates of product types for the goal of understanding which product is best to market to build a solid customer base.

Questions Answered:

• What is the best 'entry' product to sell (e.g. which product is the 'stickiest')?
• Which product has highest retention after 3 months?
• Which product should we market to build customer base?

Activities Required:

• 1 activity representing a completed order
• 1 activity representing a purchased product with a feature representing the type of the product

See it in action for yourself here!