Three components can define any dataset. This can be helpful as a planning structure as you begin to build new datasets.
All data is represented in the form of activities. In order to build a dataset, you first need to identify which activities have the information and customer behaviors you care about to answer your question.
Do you want the first activity, the Nth (second, third, etc...), the last one, or all of them?
Relationships define how you incorporate additional activities into your dataset. They enable you to enrich your dataset with information about specific customer behaviors.
Once the dataset structure is defined, you can modify it further by:
Start building datasets!
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Updated about a month ago