Narrator Docs

Planning your Activities

Start with a core set of activities for a solid data foundation.

How many activities do I need to get started?

You don't need a lot of activities to get started. We recommend choosing 3 - 6 activities to start. With a small set of activities you can start answering the big questions about your business (LTV, Retention, Customer Acquisition Cost, etc).


Which activities do I need?

Every company will use a different set of activities, but every company can follow the same framework to identify which activities are right for them.


We recommend choosing 1-2 activities that fall into each group (below) to get started.



📘

Adding your first activity?

If you're new to Narrator, check out this tutorial to create a new activity.



Types of Activities


Marketing and Conversion Activities

Key events that relate to your sales/marketing funnel

Ask yourself...

  1. What are people doing when they FIRST interact with our company?

    It's usually a web visit or app download

  2. When do people first become "known" or identified to us? When do they first give us their contact information?

    It's usually when they become a lead or sign up

Examples:



Revenue Activities

Key events that generate revenue for your company

Ask yourself...

  1. What are customers doing when they generate revenue for our company?

Examples:



Product Usage Activities

The primary action that a customer takes with your company's product

Ask yourself...

  1. How do your customers use your product?
    These activities will vary greatly on a company by company basis

Examples:



Churn Activities

When your customers are no longer customers

Ask yourself...

  1. What action does a customer take when they churn?

Examples:




Looking for more examples?
We've compiled a list of examples by company type.



Get Advice from the Narrator Data Team 🤓


Not sure which activities to build first? Set up a 30 minute meeting with the Narrator data team to talk through your business and get a recommendation of which activities to build first.

🗓 Schedule a meeting with our data team

Updated 29 days ago


What's Next

Learn how to add an activity in Narrator

Create an Activity
Activity Transformations

Planning your Activities


Start with a core set of activities for a solid data foundation.

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