Total Activities Before Conversion

Objective:

Understand how many times a user does a certain activity before they do a separate conversion activity.

Questions Answered:

• How many times do customers perform a selected activity before they eventually perform a second selected activity?
• How does the number of times they do the “before” activity change over time?
• How many customers don’t even do the “before” activity in the first place?

Activities Required:

• 1 activity representing an action you want to understand prior to a conversion goal
• 1 activity representing the conversion goal

See it in action for yourself here!