Total Activities Before Conversion


Understand how many times a user does a certain activity before they do a separate conversion activity.

Questions Answered:

  • How many times do customers perform a selected activity before they eventually perform a second selected activity?
  • How does the number of times they do the “before” activity change over time?
  • How many customers don’t even do the “before” activity in the first place?

Activities Required:

  • 1 activity representing an action you want to understand prior to a conversion goal
  • 1 activity representing the conversion goal

See it in action for yourself here!