Adding your first transformation?
If you're new to Narrator, check out this tutorial to create a new activity by adding a transformation.
A transformation is the SQL query that transforms your source data into a standardized format so it can used in Narrator.
- Activity Transformations define activities so they can be added to the activity stream
- Customer Transformation creates a customer table
- Enrichment Transformation adds additional features to activities by creating an enrichment table
- Spend Transformations are a special type of enrichment transformation that creates a spend table to record historical marketing spend, clicks, impressions, etc.
The processing for each transformation can be managed in the Processing Config.
What's in the Transformations tab of Narrator? Check out this video...
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Updated 29 days ago