Narrator Documentation



Adding your first transformation?

If you're new to Narrator, check out this tutorial to create a new activity by adding a transformation.

What is a transformation?

A transformation is the SQL query that transforms your source data into a standardized format so it can used in Narrator.

Four types:

  1. Activity Transformations define activities so they can be added to the activity stream
  2. Customer Transformation creates a customer table
  3. Enrichment Transformation adds additional features to activities by creating an enrichment table
  4. Spend Transformations are a special type of enrichment transformation that creates a spend table to record historical marketing spend, clicks, impressions, etc.

The processing for each transformation can be managed in the Processing Config.

Transformation Overview

What's in the Transformations tab of Narrator? Check out this video...

Still have questions?

Our data team is here to help! Here are a couple ways to get in touch...

šŸ’¬ Chat us from within Narrator

šŸ’Œ Email us at [email protected]

šŸ—“ Or schedule a 15-min meeting with our data team

Updated 6 months ago


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