Do you want the first activity, the Nth (second, third, etc...), the last one, or all of them?
When incorporating activities into your dataset, it is important to be specific about which of these activities you care about. A customer may complete a single activity many times. For example, they may complete an order ten times. The occurrence allows you specify which of the "completed order" activities you care about.
- All (for primary activities)
- Nth (2nd, 3rd, 4th, ... )
- Agg (for append activities)
Consider the data you need in order to answer your question about your customer's behavior. Do you want the first activity, the Nth (second, third, etc...), the last one, or all of them?
Tip: Choosing first or last is how you can guarantee a unique record per customer.
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Updated 3 months ago