Activity-Based Retention Curves

Objective:

Describes retention rates of all customers and by cohort, where being active is defined by the customer doing a selected activity

Questions Answered:

• What is the expected tenure of your customers over time?
• What is the overall % of customers who are still active after X months?
• What do retention rates look like over time when segmented by month of customer cohorts?

Activities Required:

• 1 activity that indicates a user is "active" (ex. Log In, Visited Site)

See it in action for yourself here!