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Examples: Activities by Company Type

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Examples of the main activities for each type of company.



Subscription Business


Marketing and Conversion Activities

Revenue Activities

Product-Usage Activities

  • TBD based on your product

Churn Activities



E-Commerce Business


Marketing and Conversion Activities

Revenue Activities

Product-Usage Activities

  • n/a

Churn Activities

  • n/a



App/Subscription Business


Marketing and Conversion Activities

Revenue Activities

Product-Usage Activities

  • TBD based on your product

Churn Activities




See more examples of core activities for other companies




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