Examples: Activities by Company Type

⬅ Back to Planning your Activities

Examples of the main activities for each type of company.

• Subscription
• eCommerce + Retail
• App / Subscription

Subscription Business

Marketing and Conversion Activities

• Viewed Page (example SQL)
• Started Session (example SQL)
• Started Trial

Revenue Activities

• Paid Invoice (example SQL)

Product-Usage Activities

• TBD based on your product

Churn Activities

• Cancelled Subscription (example SQL)

E-Commerce Business

Marketing and Conversion Activities

• Viewed Page (example SQL)
• Started Session (example SQL)

Revenue Activities

• Purchased Product (example SQL)
• Completed Order (example SQL)

Product-Usage Activities

• n/a

Churn Activities

• n/a

App/Subscription Business

Marketing and Conversion Activities

• Started Session (example SQL)
• Viewed Page (example SQL)
• Opened App (example SQL)
• Started Subscription (example SQL)

Revenue Activities

• Paid Invoice (example SQL)

Product-Usage Activities

• TBD based on your product

Churn Activities

• Cancelled Subscription (example SQL)

See more examples of core activities for other companies

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