Examples: Activities for Popular Companies

Examples: Activities for Popular Companies

Back to Planning your Activities

Here are a few examples of the core activities for a few common companies.

Note: These companies are not affiliated with Narrator, they are just useful examples.


The Skimm


Subscription-only newsletter. The newsletter is a digest of news stories intended to be simple and easy to read.

Customer Journey: Web Visit → Sign up for newsletter → Click affiliate links in email ($) → Unsubscribe

Core Activities

Marketing and Conversion Activities

  • Viewed Page
  • Started Session
  • Subscribed Newslettes

- Revenue Activities - Clicked Affiliate Link
- Product-Usage Activities - Received Email - Opened Email - Clicked Email
- Churn Activities - Unsubscribed Newsletter


Instacart


Same-day grocery delivery and pick-up service

Customer Journey: Web visit → Start trial → Purchase subscription ($) → Cancel subscription

Core Activities

  • Marketing and Conversion Activities
    • Viewed Page
    • Started Session
    • Signed Up
    • Started Subscription
  • Revenue Activities
    • Completed Order
    • Paid Invoice (Subscription)
  • Product-Usage Activities
    • Opened App
    • Started Order
  • Churn Activities
    - Unsubscribed Newsletter



Glossier


E-commerce brand for makeup and skincare

Customer Journey: Web visit → complete order ($) → stop purchasing products

Core Activities

  • Marketing and Conversion Activities
    • Viewed Page
    • Started Session
  • Revenue Activities
    • Completed Order
    • Purchased Product
  • Product-Usage Activities
    • N/A
  • Churn Activities
    - N/A



VSCO


A photography mobile app for iOS and Android devices. The app allows users to capture photos in the app and edit them, using preset filters and editing tools.

Customer Journey: Download app → Purchase premium app subscription ($) → Cancel subscription

Core Activities

  • Marketing and Conversion Activities
    • Downloaded App
  • Revenue Activities
    • Started Subscription
    • Paid Invoice (Subscription)
  • Product-Usage Activities
    • Opened App
    • Posted Photo
  • Churn Activities
    - Cancelled Subscription



iTunes


A media player, media library, Internet radio broadcaster, mobile device management utility, and the client app for iTunes Store

Customer Journey: Web visit → Download App → In-app purchase ($) → Listen to media

Core Activities

  • Marketing and Conversion Activities
    • Viewed Page
    • Started Session
    • Downloaded App
  • Revenue Activities
    • Purchased Media
  • Product-Usage Activities
    • Opened App
    • Listened to Media
  • Churn Activities
    • N/A




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