Here are a few examples of the core activities for a few common companies.

Note: These companies are not affiliated with Narrator, they are just useful examples.

The Skimm

Subscription-only newsletter. The newsletter is a digest of news stories intended to be simple and easy to read.

Customer Journey: Web Visit → Sign up for newsletter → Click affiliate links in email ($) → Unsubscribe

Core Activities

Marketing and Conversion Activities

Viewed Page
Started Session
Subscribed Newslettes

- Revenue Activities - Clicked Affiliate Link
- Product-Usage Activities - Received Email - Opened Email - Clicked Email
- Churn Activities - Unsubscribed Newsletter

Instacart

Same-day grocery delivery and pick-up service

Customer Journey: Web visit → Start trial → Purchase subscription ($) → Cancel subscription

Core Activities

Marketing and Conversion Activities
- Viewed Page
- Started Session
- Signed Up
- Started Subscription
Revenue Activities
- Completed Order
- Paid Invoice (Subscription)
Product-Usage Activities
- Opened App
- Started Order
Churn Activities
- Unsubscribed Newsletter

Glossier

E-commerce brand for makeup and skincare

Customer Journey: Web visit → complete order ($) → stop purchasing products

Core Activities

Marketing and Conversion Activities
- Viewed Page
- Started Session
Revenue Activities
- Completed Order
- Purchased Product
Product-Usage Activities
- N/A
Churn Activities
- N/A

VSCO

A photography mobile app for iOS and Android devices. The app allows users to capture photos in the app and edit them, using preset filters and editing tools.

Customer Journey: Download app → Purchase premium app subscription ($) → Cancel subscription

Core Activities

Marketing and Conversion Activities
- Downloaded App
Revenue Activities
- Started Subscription
- Paid Invoice (Subscription)
Product-Usage Activities
- Opened App
- Posted Photo
Churn Activities
- Cancelled Subscription

iTunes

A media player, media library, Internet radio broadcaster, mobile device management utility, and the client app for iTunes Store

Customer Journey: Web visit → Download App → In-app purchase ($) → Listen to media

Core Activities

Marketing and Conversion Activities
- Viewed Page
- Started Session
- Downloaded App
Revenue Activities
- Purchased Media
Product-Usage Activities
- Opened App
- Listened to Media
Churn Activities
- N/A

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