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Narrator Documentation

Intro

  • What is Narrator?
  • What is an Activity Schema?

Set Up

  • Connect a Warehouse
    • Narrator's Static IPs
    • BigQuery
    • Redshift
    • Snowflake
    • PostgreSQL (or Panoply)
    • Azure / Synapse / Microsoft SQL Server
    • Amazon Athena
    • DataBricks
  • Build a Customer 360
  • Invite Users

Onboarding

  • Getting Started
    • Narrator Fundamentals (5 min)
    • Your First Dataset (10 min)
    • Your First Analysis (13 min)
    • Next Steps
  • Dataset Examples
    • Total Revenue Per Month
    • Total Page Views
    • Session to Sale Conversion
    • Unique Visitors
    • Monthly Active Users
    • Repurchase Rate
    • Revenue by First-time vs Recurring Purchasers
    • Time Between Purchases
    • Subscription Duration
    • Visitor to Sale Conversion
    • Checkout Flow Conversion
    • Impact of Referral Source on Conversion
    • Email Open to Web Visit Conversion
    • Frequency of Emails
    • First Touch Attribution
    • Last Touch Attribution
    • Conversion Rate by Ad Source
    • Total Visits by Ad Source
    • Bounce Rate by Ad Source
    • Website Bounce Rate
    • Unique Ad Sources per Customer (Media Mix)
    • Number of Engaged Ads per Customer
    • Frequency of Support Tickets
    • Tickets that Led to Churn
    • Length of Sales Cycle
    • Lead to Win Conversion
    • Num. of Sales Meetings Before Sale
    • Length of Sales Cycle by Contract Size
    • Impact of Order Value on Repurchase Rate
    • Count of Total ____
    • Revenue from ____
    • Time Between ____ and ____
    • Conversion Between ____ and ____
    • Likelihood to ____ again
    • Impact of Time to Delivery on Repurchase Rate
  • Analysis Examples

Data System

  • Planning your Activities
  • The Activity Stream (your Customer 360 table)
    • Multiple Activity Streams
  • Transformations
    • Activity Transformations
    • Customer Dimension
    • Feature Dimension
    • Aggregate Dimension
  • Validation
  • Activity Configuration
  • Stream Configuration
  • Data Processing
    • Manage Processing
    • Transformation Processing
    • Resync a Transformation

Sample Transformations

  • Transformations by Activity
  • Transformations by Source
    • Adwords
    • Calendly
    • Facebook
    • Google Analytics 4
    • Internal DB
    • Iterable
    • Klaviyo
    • LinkedIn
    • Mixpanel
    • Mandrill
    • Pardot
    • Pinterest
    • Postmark
    • Salesforce
    • Segment
    • Sendgrid
    • Shopify
    • Snowplow
    • Stripe
    • Xero
    • Zendesk

Identity Resolution

  • Identity Resolution
  • Dedicated activities for identity resolution

Dataset Basics

  • Defining a Dataset
    • Activities
    • Occurrence
    • Temporal Joins
  • Computed Columns
  • Group By / Aggregations
  • Spend Columns
  • Plots
  • Integrations
  • Analyze Button

How to: Data System

  • Create an Activity
    • Create an Activity Using Another Activity
  • Create a Customer Table
  • Create a Spend Table
  • Create an Enrichment Table
  • Resync a Transformation
  • Set up Alerts

How To: Dataset

  • Plot Over Time
  • Materialize in your Warehouse
  • Sync to Google Sheets
  • Use Spend Data
  • Borrow features from other activities
  • Segment by a Customer Attribute
    • Segment by a Customer Action
  • Swap activities in a dataset to answer more questions
  • Generate Analyses with Analyze Button

How to: Narratives

  • Narrative Templates Library
    • Product Brief
    • Promo Analysis for Acquisition
    • Best Product for Growth of Customer Base
    • Best City for Growth of Customer Base
    • Activity-Based Retention Curves
    • Session Funnel (2-Step)
    • Average Revenue
    • A/B Test Evaluation for Conversion Rates
    • User Funnel (2-Step)
    • Customer LTV Reporting
    • Subscriber Summary and Tenure
    • Activity Data Validation
    • Activity Count Summary
    • Total Activities Before Conversion

Additional Features

  • Customer Journey

Privacy + Security

  • Security

Narrative Basics

  • What is a Narrative?
  • Content Blocks
    • Plots
    • Dataset Metric
  • Dynamic Content and Automation
    • Configuring Dynamic Stories
    • Narrative Automation
  • Creating Dashboards
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Impact of Phone Calls on Lead to Sale Conversion

Suggest Edits

Tutorial Coming Soon

⬅ Go back to dataset topics

Updated over 3 years ago

What’s Next

Continue exploring other datasets or move ahead to fully set up your data system.

    • Table of Contents
      • Tutorial Coming Soon