Do accounts with more currency types (crypto) have better retention?
More currencies could make the platform stickier, find out if it matters.
Build the Analysis
DATASET
All Deposited Funds
FIRST IN BETWEEN Deposited Funds
AGG BEFORE Deposited Funds
Add column for Count Distinct Deposited Funds Currency Type and name it as "total currencies"
ANALYZE
Increase Conversion Rate to Another Deposited Funds (%)
by analyzing the influence of Total Currencies
by month and ☑️ filter data for people who can still convert
Do people spend more frequently during certain months of the year?
For example, transaction frequency could increase during holiday months.
Build the Analysis
DATASET
ALL Completed Transaction
FIRST IN BETWEEN Completed Transaction
Add column for Hours to Next Completed Transaction
Add computed column for Month of Completed Transaction Timestamp
ANALYZE
Decrease Average Hours to Next Completed Transaction (#)
by analyzing the influence of Month of Completed Transaction
by month and ☑️ filter data for people who can still convert
Do people spend more per transaction during certain months of the year?
For example, spend amount could increase during holiday months.
Build the Analysis
DATASET
ALL Completed Transaction
Add computed column for Month of Completed Transaction Timestamp
ANALYZE
Increase Average Revenue Impact ($)
by analyzing the influence of Month of Completed Transaction
by month
Does paying a transaction fee impact retention rate?
The cost of a lost customer could be greater than the fee itself. Maybe the first fee should be waived.
Build the Analysis
DATASET
All Deposited Funds
FIRST IN BETWEEN Deposited Funds
FIRST IN BETWEEN Paid Penalty Fee
ANALYZE
Increase Conversion Rate to Another Deposited Funds (%)
by analyzing the influence of Did Paid Penalty Fee
by month and ☑️ filter data for people who can still convert
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