How does gender impact average transaction value?
Get more customers with a higher transaction value to increase LTV.
Build the Analysis
DATASET
ALL Completed Transaction
Add column for Customer Gender
ANALYZE
Increase Average Transaction Revenue Impact ($)
by analyzing the influence of Customer Gender
by month
Does having a credit card impact average transaction value?
Pushing credit cards may lead to more transaction dollars.
Build the Analysis
DATASET
ALL Completed Transaction
LAST BEFORE Added Credit Card
ANALYZE
Increase Average Transaction Revenue Impact ($)
by analyzing the influence of Did Added Credit Card
by month
If savings account size is bigger than checking account size, does that lead to a lower average transaction value?
Find out if more "conservative" savers are also conservative spenders
Build the Analysis
DATASET
ALL Completed Transaction
LAST BEFORE Updated Savings Amount
LAST BEFORE Updated Checking Amount
Add column for Last Before Account Total (from Updated Savings Acount) called "Savings Amt"
Add column for Last Before Account Total (from Updated Checking Acount) called "Checking Amt"
Add computed iFTT column where Savings Amt > Checking Amt then "More Savings" else "More Checking", name this column "Bigger account"
Filter where Savings Amt is not NULL
Filter where Checking Amt is not NULL
ANALYZE
Increase Average Transaction Revenue Impact ($)
by analyzing the influence of Bigger Account
by month
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