What amount should we recommend for the first deposit?
The first deposit signals commitment, but only if the amount is high enough. Find that magic number.
Build the Analysis
DATASET
First Ever Deposited Funds
FIRST IN BETWEEN Deposited Funds
ANALYZE
Increase Conversion Rate to Another Deposited Funds (%)
by analyzing the influence of First Deposited Funds Revenue Impact
by month and ☑️ filter data for people who can still convert
How does acquisition source impact first deposit amount?
Which sources bring the highest value customers?
Build the Analysis
DATASET
First Ever Deposited Funds
FIRST EVER Visited Website
Add feature column for Visited Website referral source
ANALYZE
Increase Average Revenue Impact ($)
by analyzing the influence of Referral Source
by month
How does acquisition source impact recurring deposit rate?
Which sources bring the most loyal customers?
Build the Analysis
DATASET
ALL Deposited Funds
FIRST EVER Visited Website
FIRST IN BETWEEN Deposited Funds
Add feature column for Visited Website referral source
ANALYZE
Increase Conversion Rate to Another Deposited Funds (%)
by analyzing the influence of Referral Source
by month and ☑️ filter data for people who can still convert
Does doing a demo trade impact likelihood of doing a real trade?
Learning the ropes can help build confidence in the platform.
Build the Analysis
DATASET
FIRST Opened Acount
FIRST IN BETWEEN Completed Demo Trade
FIRST IN BETWEEN Completed Trade
ANALYZE
Increase Conversion Rate to Completed Trade (%)
by analyzing the influence of Did Completed Demo Trade
by month and ☑️ filter data for people who can still convert
How many transactions do account holders need to make before becoming adopted?
Find the magic number to get them hooked.
Build the Analysis
DATASET
ALL Completed Transaction
FIRST IN BETWEEN Completed Transaction
ANALYZE
Increase Conversion Rate to Completed Transaction (%)
by analyzing the influence of Activity Occurrence
by month and ☑️ filter data for people who can still convert
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