Email Marketing

Email is a key tool to keep customers engaged and get them back to the site when they're ready to buy.

Which email campaign is best for re-engagement?

Better emails trigger more visits and, as a result, more orders.

Ex: A custom t-shirt company identified the “Showcase your latest designs” emails as best for re-engagement and increased site traffic by 2%.

What is the optimal time to send emails to customers?

Your customer are busy. If emails arrive at an off time, they may be ignored.

Ex: An e-commerce company realized emails between 9pm - 3am were rarely engaged with.

How many emails should you send?

Too many emails can be a turn-off and too few emails can be ineffective.

Ex: A shoe retailer found diminishing returns after 14 emails. They stopped sending 15+ emails and they've cut down on email costs by 43%.

What is the right cadence for sending emails?

Too fast and the customer will be annoyed, too slow and they customer will move onto the next thing.

Ex: A men's clothing brand found that 2 days between emails was just right for their customers and increased engagement by 9%.

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