Get the most from your marketing spend.
Which ad source is bringing unqualified traffic?*
A lot of ad traffic will automatically abandon your site. You shouldn’t pay for clicks from an unqualified audience.
Bounce rate is the number of sessions with only one page view divided by total sessions. If we create a 'Bounced' column that is either 0 or 1 depending on whether or not they bounced, then the average of that column is the bounce rate. That's what we can use in our analysis.
Build the Analysis
DATASET
ALL Started Session
AGG IN BETWEEN VIEWED PAGE
Computed column (Bounced): if Total Viewed Page In Between is 1; 0 otherwise
ANALYZE
Decrease
Bounce Rate (%)
by analyzing the influence of
Started Session Ad Source
by month
Which ad source has the best conversion rate?
Figure out where to spend your ad budget when you need conversions.
Build the Analysis
DATASET
ALL Started Session
FIRST IN BETWEEN Completed Order
ANALYZE
Increase Conversion Rate to Completed Order After (%)
by analyzing the influence of Started Session Ad Source
by month
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