Does live chat support increase trial conversion?
Chat support can be costly. Find out if the costs are outweighed by the benefits.
Build the Analysis
DATASET
ALL Started Trial
FIRST IN BETWEEN Started Subscription
FIRST IN BETWEEN Submitted Chat (but only if before first started subscription)
ANALYZE
Increase Conversion Rate to Started Subscription (%)
by analyzing the influence of Did Submitted Chat
by month and ☑️ filter data for people who can still convert
Does engaging with the widget increase trial conversion?
Is that feature a crucial part of the sell? Find out.
Build the Analysis
DATASET
ALL Started Trial
FIRST IN BETWEEN Started Subscription
FIRST IN BETWEEN Clicked Widget (but only if before first started subscription)
ANALYZE
Increase Conversion Rate to Started Subscription (%)
by analyzing the influence of Did Clicked Widget
by month and ☑️ filter data for people who can still convert
How many times should users log into the product during the trial?
What’s the magic threshold for engagement to get them to adopt?
Build the Analysis
DATASET
ALL Started Trial
FIRST IN BETWEEN Started Subscription
AGG IN BETWEEN Logged In (but only if before first started subscription)
ANALYZE
Increase Conversion Rate to Started Subscription (%)
by analyzing the influence of Count Logged In
by month and ☑️ filter data for people who can still convert
Should we encourage trialers to add more users during the trial period?
More users can make the product stickier, increasing conversion rate from the trial.
Build the Analysis
DATASET
ALL Started Trial
FIRST IN BETWEEN Started Subscription
AGG IN BETWEEN Added User (but only if before first started subscription)
ANALYZE
Increase Conversion Rate to Started Subscription (%)
by analyzing the influence of Count Added User
by month and ☑️ filter data for people who can still convert
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