Which ad source is bringing unqualified traffic?
A lot of ad traffic will automatically abandon your site. You shouldn’t pay for clicks from an unqualified audience.
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DATASET
ALL Started Session
AGG IN BETWEEN Viewed Page
Add IFTT computed column for "Engaged Visit" (0/1) flag where Count Viewed Page >1 then 1 else 0
ANALYZE
Increease Average Engaged Visit (%)
by analyzing the influence of Session Ad Source
by month
Which ad source has the best lead conversion rate?
Figure out where to spend your ad budget when you need leads.
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DATASET
ALL Started Session
FIRST IN BETWEEN Submitted Lead
ANALYZE
Increase Conversion to Submitted Lead In Between (%)
by analyzing the influence of Started Session Ad Source
by month
Should you focus on retargeting or go after net-new visitors to get the most leads?
Focus your efforts on the best audience.
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DATASET
ALL Started Session
FIRST IN BETWEEN Submitted Lead
Add computed column IFFT for "Traffic Type" where activity occurrence = 1 then "new" else "retargeted"
Filter where session ad source is not null (only paid traffic)
ANALYZE
Increase Conversion Rate to Submitted Lead (%)
by analyzing the influence of Traffic Type
by month
Which emails are most effective at prospecting?
Engaging new customers is an art, use data to guide the messaging you use to generate interest.
Build the Analysis
DATASET
ALL Opened Email
FIRST IN BETWEEN Submitted Lead
(where submitted lead is within 7 days)
ANALYZE
Increase Conversion to Submitted Lead (%)
by analyzing the influence of Opened Email Campaign
by month and ☑️ filter data for people who can still convert
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