Convert more visitors into customers by optimizing the site.
Where should you send site traffic?
Sometimes the home page isn't the best landing experience, find out which page is.
Ex: The growth team discovered that the product search page was the best page to send new visitors to. They increased site conversion rate by 13%.
Build the Analysis
DATASET
FIRST Started Session
FIRST AFTER Completed Order
ANALYZE
Increase Conversion Rate to Completed Order After (%)
by analyzing the influence of Started Session Path
by month and ☑️ filter data for people who can still convert
Which websites bring the best traffic?
Engaged visitors might be coming from unexpected places. Identify those places and capitalize on it.
Ex: A gaming company found that the most engaged traffic was coming from reddit, so they created a team to generate content, moderate forums, and drive more engaged traffic to the site.
Build the Analysis
DATASET
ALL Started Session
FIRST AFTER Completed Order
ANALYZE
Increase Conversion Rate to Completed Order After (%)
by analyzing the influence of Started Session Referring Domain
by month
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