- you don't have a
customervalue for your customer's activity (ex. no email address)
- you're tracking anonymous customer behavior
- you want identity resolution to be applied for that customer everywhere else
anonymous_customer_id to handle identity resolution.
Narrator uses a single unique global customer identifier and maps any
anonymous_customer_id to that unique identifier.
For this doc, let's assume your identifier is an
More on: Choosing your Customer Identifier
If you are writing a transformation to create an activity, do you always have the
- If yes, set
- If no, you need to set an
anonymous_customer_idor this activity will not be associated a customer.
You need to use an identifier that represents the person which is unique for that user. The
anonymous_customer_id is the unique identifier for that customer.
Our data team is here to help! Here are a couple ways to get in touch...
💬 Chat us from within Narrator
💌 Email us at [email protected]
🗓 Or schedule a 15 minute meeting with our data team