Narrator’s identity resolution allows you to differentiate multiple customers on the same device when it occurs.
Narrator builds a timeline of each
cookie_id and its mapping to your global customer.
If two different customers are identified as using the same cookie id in the source data, the first person who became identified will be associated with all prior activities on that device and all activities within that same session.
The second person will be attributed to all activities within their session, as well as any activities that occur after they were identified.
By maintaining a time window for when the mapping from the source customer id (
source_id) to email address is valid, Narrator is able to identify multiple customers on the same device. This is very valuable for customer attribution with shared devices.
Narrator will update all activity records (site visit, checkout, etc) from Monday and Tuesday and attribute them to Marc. All activities occurring on Wednesday will be attributed to Jenny.
Without this, in time identity resolution you will attribute everything to Marc
Our data team is here to help! Here are a couple ways to get in touch...
💬 Chat us from within Narrator
💌 Email us at [email protected]