Auto-generate analyses from any dataset

Narrator users can now auto-generate in-depth analyses in seconds from any dataset.

Using the analyze button, you can understand how any feature is influencing any KPI from your dataset. It will assemble a full analyses that provides concrete recommendations alongside a story to tell you why your KPIs are influenced by each feature. And because these analyses employ the best-practice approaches used by data scientists, you'll be able to put the power of data science into the hands of every Narrator user!

How it works

All good questions start with a hypothesis. Using the analyze button, you can instantly generate an analysis to test any hypothesis of the form:

"How does feature X influence my KPI?"

For example...

• "How does viewing the promo banner influence site conversion?"
• "How does the first product you purchase influence retention rate?"
• "How does the number of support tickets submitted influence churn rate?"
• "How does using a discount code influence average order value?"

1. Start from any dataset, and press analyze

Start from any dataset including the data for your KPI, and any feature you want to analyze the impact of. There's no need to create aggregations - as long as the parent data is available the Analyze button will do the rest.

2. Choose your analysis inputs

Use the dropdowns to select the inputs from your analysis. The drop down options come directly from the dataset you're working in.

• Choose the KPI you want to optimize (increase or decrease)
• Choose the feature you want to understand the impact of
• Customize the time granularity for time series plots on a monthly, weekly, or daily basis
• Give a name for each row in your dataset, this is used to fill in the story of the analysis when referring to the total volume. (ie. A dataset with all Started Session activities, might set this as a "visit")
• (Optional) Especially for conversion rates, it'll be important to understand the delay between conversion activities when measuring the data. The last checkbox option allows you to automatically deal with any time delay in conversion analyses by removing the people who still need time to convert.

3. Run Analysis!

This will automatically generate a full analysis based on your dataset, automatically creating the aggregations needed and building a story to explain how your feature impacts your KPI and what you should do about it.

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See An Example Analysis

Click here to see an example of the full analysis that's generated when you analyze the impact of Referring Domain on Conversion Rate to Completed Order.

Need Help?

Our data team is here to help! Here are a couple ways to get in touch...

💬 Chat us from within Narrator

💌 Email us at [email protected]

We love to hear your thoughts and feedback. We're always making our product better, so please reach out if you have any comments!